AAP KA KHANA – KISAN KA BHAROSA (ONE STOP SOLUTION FOR HEALTHY FOOD BASKET)
AAP KA KHANA – KISAN KA BHAROSA (ONE STOP SOLUTION FOR HEALTHY FOOD BASKET) Introduction: With the threat of plastic rice, artificial milk and milk products, adulterated oils etc being in circulation, the need for authentic food supply chain with quality assurance, localised taste and conventional processing/preparations is being felt. This concept of local sourcing, value addition and efficient supply chain with robust technology interface has huge potential, provided the concept is implemented more out of passion coupled with genuine interest to serve the producer & end user. Once things are positioned properly it has huge potential to scale it up and makes good economic sense too. This will eliminate many layers in supply chain, thereby give economic opportunities to farmers and also create employment to rural poor particularly women. The localized rural enterprises such as conventional rice /dhal mills, atta girnis, oil extraction units, local dairies, conven...