“SWACHH PRASHASAN” IS ESSENTIAL TO ACCOMPLISH “SWACHH BHARATH”
“SWACHH PRASHASAN” IS ESSENTIAL TO ACCOMPLISH “SWACHH BHARATH” Launch of Swachh Bharath Abyan (SBA): NDA Government under Sri Narendra Modi leadership took up cleanliness drive as its flagship program and launched it in big way on 2 nd October,2014 (Gandhi Jayanti) and declared that India will be litter free nation by 2 nd October,2019. The Government gave thrust to program by announcing brand ambassadors, involving corporates, conducting special drives, massive toilets construction program and special tax (Swachh Bharath tax) is introduced. In reality it is nothing but an extension of UPA program “ Nirmal Bharath Abyan ” by changing the name to “ Swachh Bharath Abyan ”, with a promise of better delivery with measurable indicators. First three years there were lot of campaigns, photo sessions of celebrities, corporates, political personalities with cleanliness drives, hungama from SBA ambassadors and enough hype was created. During last one year there is not much t